Digital Writing To/For Who/Whom?

In the article by Jerasa and Burriss, there are many different points made on how AI is beneficial in making bigger things like making content for different social platforms. They dive into #BookTok and how creators push out their content with the use of AI. AI is used a lot in many different ways to create engaging content for consumers. “Prompt engineering” has become not only a way to describe shaping our language to get certain results from an AI co-author, but also an entire job title." This can be helpful when determining text for social media posts so that it engages the audience based on all social medias.

A quote from the article is, "Creators are not only thinking about the algorithm but of the humans who will view their content and the ways that they might build relationships – whether transactional, in the case of those creators who try to promote their brand and/or community-oriented, in the case of readers seeking to feel a part of a community. Creators must try to organize their content in a way that will appeal to all viewers. As mentioned in chapter 5 of our textbook, it's important that creators know their primary audience before publishing it. To add to it, "Furthermore, the TikTok algorithm itself is a human–machine assemblage rather than a purely machinic agent." Humans consuming the content is very important and necessary because although TikTok does have an algorithm with is used extensively, the need for human consumption is necessary so that it appeals to the intended audience. With my own digital writing, I think AI can be very useful for situations like posting on social media, but also just daily life.

https://www.youtube.com/watch?v=ekrMFfv9N3o

Using AI in Social Media